‘War Room’: A Box Office Surprise That Shouldn’t Have Been


Pretty much every box office report posted yesterday has some variation onthe notion that War Room‘s strong performance was something of a surprise. In truth, the only surprise about the strong $11 million debut weekend of Alex Kendrick’s War Room is that anyone was shocked in the first place. The “Nobody could have seen this coming!” narrative is a prime example of how we compartmentalize box office analysis and how we refuse to let go of our old presumptions about what does or doesn’t make money. There are any number of reasons why its strong opening makes perfect sense. To presume otherwise suggest selective amnesia and an emphasis on box office rank over box office gross.

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