In a world where the Fourth of July weekend is a key date for movie releases, four films are set to battle for this year’s top spot.
The competition for moviegoers’ dollars will be stiff, according to MKM Partners analyst Eric Handler. The holiday weekend will see the release of “Magic Mike XXL,” from Time Warner Inc.’s TWX, +0.20% Warner Bros. Studios, and “Terminator Genisys,” from Viacom Inc.’s VIA, -0.62% Paramount Pictures, both of which will try to unseat the No. 1 and No. 2 movies from the previous weekend, “Jurassic World,” from Comcast Corp.’s CMCSA, +0.14% Universal Studios and The Walt Disney Co.’s DIS, -0.14% “Inside Out.”
“Jurassic World” is expected to drum up another $28 million in box-office receipts, adding to the $1.24 billion the move had grossed worldwide through last weekend.
In their debuts on Wednesday, “Magic Mike” edged out “Terminator Genisys,” to bring in $2.4 million against Terminator’s $2.3 million, according to boxofficemojo.com.
“‘Terminator Genisys’ should benefit from premium priced IMAX IMAX, -0.89% ticket sales,” Handler wrote. “Given the films subpar reviews—25% on Rotten Tomatoes—we look for ‘Terminator Genisys’ to skew more toward IMAX’s core fanboy audience rather than a balanced mass market audience.”
Handler expects the top 10 movies over the weekend to gross a combined $149 million, a 29% increase over the year-earlier period. Looking ahead to the third quarter, Handler is expecting 7% growth in domestic box office revenue, which he said is at the lower end of the 7% to 9% growth consensus.