Box Office Prediction: ‘Insurgent’ vs. ‘Get Hard’

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Get Hard

Our choice for the top spot this week is the new comedy, Get Hard, starring Will Ferrell and Kevin Hart. Both actors remain solid box office draws, with Ferrell’s last headlining role (Anchorman 2) becoming one of his biggest commercial hits at $127.3 million. And even though Hart hasn’t been able to replicate the success of Ride Along ($134.9 million) in his last few outings, they still posted respectable numbers when it’s all said and done. Earlier this year, The Wedding Ringer opened with $20.6 million, and last year’s Think Like a Man Too debuted with $29.2 million.

From the look of it, Get Hard should be another solid offering from the two comedians. The film’s plot has the potential to deliver some big laughs, and the trailers have been successful in selling it as a fun time at the movies. Also, it’s been a while since there was a big mainstream comedy playing in theaters, which should lead to fans of the genre flocking to see some of its biggest names. Early tracking has Get Hard at $31 million for its first three days – and if it reaches that, it will be a big hit.

#2 – Insurgent

Look for last week’s champ, Insurgent (read our review), to fall to second in its second weekend. The young adult sequel opened with $52.2 million, which is slightly less than what predecessor Divergent made during its first three days last year ($54.6 million). Though both films are in the same ballpark financially, it is a sign that this series is having some issues attracting casual moviegoers. Critics have been hard on Insurgent, and that word-of-mouth will make it difficult for it to maintain strong legs. As a point of reference, Divergent‘s numbers fell by 53.1 percent during its second weekend, so it seems plausible Insurgent will have a similar drop-off. Unfortunately, that means a box office repeat is out of the question, even if the relative lack of competition leads to another solid weekend.

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