Lionsgate is hoping that Shailene Woodley’s higher profile and the continued popularity of Veronica Roth’s books will bolster revenues for “Insurgent,” the sequel to last spring’s futuristic adventure “Divergent.”
Pre-release tracking suggests that the Lionsgate release will enjoy a modest bump over the $54.6 million debut of its predecessor, with most analysts projecting “Insurgent” will kick off with between $57 million and $60 million when it unspools Friday across 3,875 screens.
Call it the “Fault in Our Stars” effect. When “Divergent” premiered in 2014, Woodley was a relative neophyte whose biggest previous role had been a well-received supporting part in 2011’s “The Descendants” and her work as a teen mother on ABC Family’s “The Secret Life of the American Teenager.”
Now she’s one of Hollywood’s brightest stars, her name mentioned alongside the likes of Kristen Stewart and Jennifer Lawrence. That’s largely due to the way that “Fault in Our Stars” became a breakout summer hit and a “Love Story” for the YouTube generation.