Box Office: ‘Cinderella’ Eyes Royal Opening of $60 Million

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Cinderella” finds her prince and the box office rediscovers its mojo in what is shaping up to be a strong weekend for the movie business.

Walt Disney Studios has had success of late raiding its catalog of animated hits and giving them a live-action spin. “Alice in Wonderland” with Johnny Depp made $1 billion and “Maleficent” bolstered by Angelina Jolie earned $758.4 million.

“Cinderella,” which stars Oscar winner Cate Blanchett as the evil stepmother and Lily James as the one-heeled heroine, looks likely to keep the momentum going when it opens to roughly $60 million. That’s a good thing for Disney given that it’s planning similar reboots of “Dumbo” and “Beauty and the Beast.”

“Cinderella’s” main competition will come from Liam Neeson’s “Run All Night,” which finds the “Taken” star back in his action sweet spot and should pick up $15 million when it premieres in approximately 3,150 locations. The film centers on a mob enforcer who must protect his son (Joel Kinnaman) after he witnesses a murder. It’s backed by Warner Bros. and was produced for $50 million. The film could be the default option for males, but it will have trouble matching the recent debuts of such Neeson-driven action films as “Non-Stop”($28.9 million) and “Taken 3″($39.2 million).

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