American Sniper continues box office rampage

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With Warner Bros./Village Roadshow’s American Sniper shooting down more box office records this weekend with an updated industry projection of $61.2M, another star-studded bomb went off at the B.O. following last weekend debacle: Depp’s $60M R-rated comedy Mortdecai flatlined with an estimated $1.6M on Friday at 2,648 theaters, on track for a horrendous $4.6M weekend in eighth place – far below the $10-$12M that distributor Lionsgate was expecting for the OddLot co-production. Among Depp’s wide releases, that bow is lower than his 2011 Hunter S. Thompson adaptation The Rum Diary, which posted $5.1M and was also overpriced ($45M) in relation to its final domestic cume ($13M). It’s Depp’s fourth flop domestically after Alcon/WB’s Transcendence ($100M budget, $23M domestic B.O.), The Lone Ranger ($215M budget, $89M domestic) and Rum Diary (This is outside his ensemble work in Disney’s Into the Woods which is looking to take tenth this weekend with a projected cume through Sunday of $121.29M).

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