Kendrick Lamar, One Direction Highlight Social Chart Action

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Kendrick Lamar reaps chart rewards after the title of his first single since 2012’s Good Kid, M.A.A.d City was leaked online Sept. 17. Entitled ā€œi,ā€ the track’s artwork soon appeared and the online conversation around the song’s expected debut the following week immediately sent it to the top of the Billboard + Twitter Trending 140 chart that day.

For the week, ā€œiā€ starts as the second-highest debut on the weekly Twitter Top Tracks chart at No. 9. One Direction claims the week’s top arrival with “Steal My Girl,” which roars in at No. 2 after the group (and each member separately, except for Harry Styles, per his typical fashion) tweeted a short snippet of the track on SoundCloud.

On the Social 50, however, One Direction tumbles 6-8 with a 17 percent loss in overall points. General online reaction for “Steal” was not a match for the amount of activity generated from the Sept. 8 announcement of the act’s forthcoming album Four. That news spurred a 101 percent gain for the group two weeks ago (on the chart dated Sept. 20), when One Direction vaulted 24-7.

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