Kendrick Lamar, One Direction Highlight Social Chart Action


Kendrick Lamar reaps chart rewards after the title of his first single since 2012’s Good Kid, M.A.A.d City was leaked online Sept. 17. Entitled ā€œi,ā€ the track’s artwork soon appeared and the online conversation around the song’s expected debut the following week immediately sent it to the top of the Billboard + Twitter Trending 140 chart that day.

For the week, ā€œiā€ starts as the second-highest debut on the weekly Twitter Top Tracks chart at No. 9. One Direction claims the week’s top arrival with “Steal My Girl,” which roars in at No. 2 after the group (and each member separately, except for Harry Styles, per his typical fashion) tweeted a short snippet of the track on SoundCloud.

On the Social 50, however, One Direction tumbles 6-8 with a 17 percent loss in overall points. General online reaction for “Steal” was not a match for the amount of activity generated from the Sept. 8 announcement of the act’s forthcoming album Four. That news spurred a 101 percent gain for the group two weeks ago (on the chart dated Sept. 20), when One Direction vaulted 24-7.

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