Box Office: ‘Transformers 4’ Nabs $100M Weekend

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Michael Bay’s Transformers: Age of Extinction scored the biggest opening weekend of 2014, earning a strong $100 million in America and $301.3m worldwide in its initial frame.  The Paramount Pictures (a division of Viacom, Inc.) release was a bit frontloaded (2.4x) but on merely on the lower end of reasonable expectations after its whopping $41.6m opening day (also a record for the year).  The Stanley Tucci/Kelsey Grammer drama bested the $95m debut of Captain America: The Winter Soldier. Of note, this is the first Transformers film to open on a Friday. The other three entries all debuted on Tuesday or Wednesday, meaning that much of the “must-see” demographic was on to other things by Friday.  Transformers had a sky-high 3.11 weekend multiplier ($70.5 million Fri-Sun/$22.6m Fri), Transformers: Revenge of the Fallen had a 2.9x weekend multiplier after scoring a near-record $62m Wednesday ($108.9m/$36.7m), and Transformers: Dark of the Moon had a 2.9x as well ($97.8m/$32.9m). As such, a 2.4x weekend multiplier on a straight Fri-Sun debut isn’t too bad considering the size of the numbers.

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