Simon Cowell Searches on YouTube for next big star

simoncowelltwitter2

Talent show guru Simon Cowell is taking his popular television formula to find new stars seeking fast fame to YouTube, joining a growing trend of companies using the Internet to bypass traditional broadcasters. Cowell, the mastermind behind global TV franchises “The X Factor” and “Got Talent”, unveiled plans on Monday for the first global audition channel, called The You Generation, that will be launched in 26 countries on March 20. Syco Entertainment, Cowell’s joint venture with Sony Music, said it had teamed up with YouTube to run 26 fortnightly contests over the next year to give people the chance to upload audition videos showing their skills and win a cash prize. Our mission is to discover the world’s next big YouTube stars and showcase their amazing and unique talents on The You Generation channel,” they said in a joint statement. YouTube, the video-sharing website set up in 2005, has become a new way to uncover talent, most notably launching the career of Canadian teen pop star Justin Bieber.

Leave a Reply

Your email address will not be published. Required fields are marked *