LOS ANGELES (Reuters) – Grammy performers did not go home with just trophies last weekend. Winning bands like indie-pop trio fun. and British folk band Mumford & Sons saw sales of their singles and albums more than double after appearing on the music industry honors show.
Sales figures released on Friday by Nielsen showed a 182 percent increase in sales of fun.’s hit single “We Are Young” following their Song of the Year and Best New Artist Grammy victories on Sunday.
Album of the Year winner’s Mumford & Sons saw sales of its “I Will Wait” single shoot up 116 percent, while Australian artist Gotye’s “Making Mirrors” album from 2011 increased 124 percent from the week before the annual music telecast.
Rising R&B star Frank Ocean, who took home two Grammys, saw sales of his album “Channel Orange” climb 140 percent.
The numbers mostly reflect a single night of sales increases from the prior week, predominantly digital downloads, immediately following the Grammy Awards show in Los Angeles on February 10.
Sales figures for the full week will be released as usual by Nielsen SoundScan on Wednesday and will include both digital and physical album sales.