How ‘The Hunger Games’ scored a marketing win

The Hunger Games” movie was expected to be big. But no studio could have dared hope for this. The first film installment of Suzanne Collins’ bestselling trilogy of young adult novels, which premiered Friday, brought throngs of fans to theaters, to the tune of $155 million at the domestic box office and $59.3 million internationally, garnering a fat $214 million in global profits on its opening weekend. It shattered box office records in the process (before adjusting for inflation)….

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