Luxury fashion still caters to movie stars, high-powered businesswomen and ladies who lunch, but designers are starting to show interest in that generation’s daughters.
Halfway through New York Fashion Week, familiar runway themes like military tailoring, old-school rock ‘n’ roll, and Hollywood Golden Age glam are showing tweaks designed to appeal to younger eyes: the double-breasted coat in shiny patent leather, tweed suits infused with metallics and leather substituted in silhouettes that used to be silk.
And while designers hope their new collections will inspire spending by shoppers young and old, New York City Mayor Michael Bloomberg said Fashion Week is an increasingly profitable enterprise for the city. At an appearance with Diane von Furstenberg Monday, Bloomberg announced that the twice-yearly shows are expected to generate an economic impact of $865 million for the city in 2012.
The number, calculated by the city’s Economic Development Corporation, is up from an estimated $773 million in 2007.
“We are the fashion capital of the world. The buzz it creates helps underscore our city’s reputation as a cutting-edge capital of fashion, home to more than double the number of fashion companies in Paris,” Bloomberg said.