After releasing her top-selling debut fragrance, Heat, and its olfactory follow-up, Heat Rush, Beyoncé will drop her third fragrance, Pulse.
The pop singer’s newest scent comes in a bottle that was designed to look like it’s upside down, inspired by her elaborate stage costumes. It sounds like something her performance alter-ego, Sasha Fierce, would reach for:
“Pulse represents the woman I am on stage,” Beyoncé told ELLE magazine. “When I think about excitement, it makes me think about my heart racing and a pulsating beat — it’s my stage persona. Heat represents my sensual side; it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.”